Apple Inc. (NASDAQ:AAPL) is grappling with an artificial intelligence (AI) crisis, as its rivals, including Amazon.com Inc. (NASDAQ:AMZN), surge ahead in the AI technology race.
Bloomberg columnist Mark Gurman in his latest weekly “Power On” has shared that, Apple’s AI shortcomings have been exposed following the unveiling of Amazon’s Alexa+. Despite Apple’s early lead in the AI field with the launch of Siri in 2011, the tech giant has struggled to keep pace with advancements in generative AI technology.
Apple’s AI-infused version of Siri, unveiled last June, promised to tap into personal data for better responses and precise control of features and apps. However, the company has yet to deliver a fully functional prototype, with engineers …