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General Motors (NYSE:GM) consumers are most loyal to the manufacturer while Tesla Inc. (NASDAQ:TSLA) vehicle owners are most loyal to the vehicle make, according to automotive research firm S&P Global Mobility.
What Happened: S&P Global Mobility announced the winners of its automotive loyalty awards earlier this week based on a review of 13.1 million new retail vehicle registrations in the U.S. from January to December 2024. Overall, loyalty rates increased year-on-year for the third time in a row in 2024, the firm said. More consumers are remaining with their previous brand when purchasing a new vehicle, the firm noted.
While GM won the award for overall loyalty to the manufacturer, Tesla won the award for …
